Digital Marketing Manager

• Exciting growth phase
• Spearhead online and social media innovation
• Passionate, fun & energetic team

The Australian Turf Club prides itself on being one of the world's most desirable destinations for thoroughbred racing, events and hospitality. Born from a proud and iconic heritage of racing and entertainment in New South Wales, the Australian Turf Club delivers the very best in Australian racin g week in week out across our four venues Royal Randwick, Rosehill Gardens, Canterbury Park and Warwick Farm. Our impressive venue master plans include the $150M redevelopment of Royal Randwick opening in 2013, and the launch in 2012 of the largest Super Screen in the Southern Hemisphere.

The role:

Reporting to the General Manager Marketing, the Digital Marketing Manager will be a dynamic and enthusiastic professional responsible for spearheading digital innovation including:

• Develop digital marketing strategies that will enhance our brand positioning and deliver on commercial objectives for the organisation
• Manage SEO and SEM initiatives to increase relevance and usage
• Develop and manage all social marketing assets including Facebook, Twitter, YouTube to engage target customers in our race day offering and drive positive conversation with our brands
• Maintain and optimise our existing website, ensuring it meets the needs of all racing and non-racing business units
• Project manage the development of a leading edge new website and apps
• Manage partnerships with external digital agencies (creative, development and search)
• Develop digital promotional assets for Sydney Carnival and Spring Carnival
• Develop and deliver regular and targeted personalised e-marketing campaigns to key customer segments
• Manage content generation for the new Super Screen and all venue POS systems

What we're looking for:

• Marketing or Business degree qualifications
• 4-6 years previous digital project / marketing experience, preferably gained in B2C/and or sporting / entertainment industry
• Proven track record of developing and managing leading edge online marketing programs
• Experience in managing the launch and maintenance of websites, digital advertising, SEO and SEM campaigns and optimisation
• Experience and knowledge in Content Management System and web analytics tools
• A team player and motivational manager with a passion for online and up and coming technologies
• Excellent stakeholder relationship skills and the ability to negotiate and influence

For more detailed information including a position description, please contact David Witting, Human Resource Manager via email dwitting@royalrandwick.com marked "Digital Marketing Manager"
Applications close 2nd March 2012.

Agencies need not enquire.

Australian Turf Club is an Equal Opportunity Employer

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